Ain't gonna lie; not the worst way of doing this and it applies for every sport. Basically add a surcharge to pay players when NIL goes to the ADs.
Vols up ticket costs by 10% to help pay athletes
Tennessee is increasing the cost of tickets for all sports by 10%, with the "talent fee" being used to help pay athletes as part of the revenue-sharing plan.
www.espn.com
Tennessee announces 'talent fee' in football ticket price hike
Tennessee's football season ticket prices are increasing. Here's why.
tennessee.rivals.com