Northwestern football is making more money in it’s 12,000 person stadium than it was in previous years with 4x the capacity.
This interesting story explains the reasoning for the size of the new Booth. Essentially, more amenities and atmosphere instead of more bleacher space.
https://frontofficesports.com/northwestern-tiny-temporary-stadium-big-money/
This interesting story explains the reasoning for the size of the new Booth. Essentially, more amenities and atmosphere instead of more bleacher space.
https://frontofficesports.com/northwestern-tiny-temporary-stadium-big-money/
