The NCAA men's basketball championship is making good on its "March Madness" moniker to the tune of billions of dollars. Broadcast rights will amount to $10.8 billion over 14 years, and TV ad revenues were $1.2 billion in 2013.
While the teams that play in the NCAA are nowhere near as profitable as those in college football, the guys on the courts are nipping at their heels. In 2010, according to Forbes, the top-valued team, the North Carolina Tar Heels, were worth $29 million. By 2014, the team at the top, the Lousisville Cardinals, was valued at $39.5 million. But does a team's worth mean more success? To find out, we tracked the past two decades of March Madness playoff records for the 20 most valuable teams.
While the teams that play in the NCAA are nowhere near as profitable as those in college football, the guys on the courts are nipping at their heels. In 2010, according to Forbes, the top-valued team, the North Carolina Tar Heels, were worth $29 million. By 2014, the team at the top, the Lousisville Cardinals, was valued at $39.5 million. But does a team's worth mean more success? To find out, we tracked the past two decades of March Madness playoff records for the 20 most valuable teams.
